Hi, I’m Lori!
I’m a Designer and Art Director with more than 14 years of experience.
I specialize in set and exhibition design, and my work can be seen in
museums, immersive experiences, themed entertainment, and live events.
Creating narrative-driven environments is my passion. My specialty creative focus is on the physical translations of stories, giving form/color/textures to space and objects, and always designing with audience/performer interaction in mind.
Collaborators reach out to me for:
Spatial planning
Architectural design
Show set design
Scenic design
Physical exhibition design
Environmental graphics
Modular kit design
Immersive dining tablescapes
Museum artifact layouts
Retail visual merchandising
Custom sculptures
Prop sourcing
Set dressing
My process involves:
3D modeling in Rhino, SketchUp, or Blender
Technical drawings in Vectorworks
Renderings in Twinmotion, Enscape, or Vray
2D sketching and illustrations in Adobe Photoshop and Illustrator
Hand drawing
Physical model making & 3D printing
Please get in touch for my resume and portfolio!
studiosera+ is an independent creative practice of Lori Choi
Say hello :)